<aside> ✉️ This guide covers best practices for factors that influence your email deliverability, including sender reputation, email content, and compliance with email authentication standards.

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Overview

Ashby integrates with your team’s Google Workspace or Microsoft 365 account to send emails directly from your inboxes. This means that your entire team has a hand in ensuring the deliverability of your emails. This guide covers best practices for factors that influence your email deliverability, including sender reputation, email content, and compliance with email authentication standards.

What is email deliverability?

Email deliverability refers to the ability of your emails to reach the intended recipients' inboxes without being marked as spam or rejected by email servers.

What influences email deliverability?

There are many factors that influence email deliverability; in this guide, we focus on

Sender Reputation and Email Authentication. Other factors include:

• Content Quality: The relevance, wording, and design of your email content, including avoidance of spam-like features.
• Recipient Engagement: How recipients interact with your emails, such as opening rates and marking emails as spam.
• Email List Health: Regular cleaning of your list to remove inactive or invalid addresses helps in maintaining a good sender reputation.
• Compliance with Email Regulations: Adherence to laws like the CAN-SPAM Act, GDPR, and CASL is crucial for legal compliance and deliverability.
• Frequency and Volume of Emails: Consistent and balanced email sending practices help in establishing a stable sender reputation.

What are email deliverability best practices?

• Regularly Update Records: Keep your SPF, DKIM, and DMARC records up to date, especially when changing email service providers or server configurations.
• Monitor Email Deliverability: Regularly check if your emails are landing in inboxes and not spam folders. Tools like Google Postmaster can provide insights.
• Stay Compliant with Email Standards: Ensure your email content and practices comply with standards like CAN-SPAM or GDPR, depending on your region.
• Educate Your Team: Make sure everyone involved in email campaigns understands the importance of these authentication methods.
• Seek Professional Help if Needed: If you're unsure about setting up these protocols correctly, consider consulting with IT professionals specializing in email systems.